Business of Purpose started back in 2019, aimed at business professionals who strongly feel that business should and will be a force for good - playing a decisive role in creating a world built on sustainability for the planet, well-being for all creatures, and more even level playing fields for all. While still being able to ‘turn a profit’, albeit profits that reflect the true costs of creation and production.
But also business professionals who recognize all of this actually constitutes one of the most soul-warming business opportunities of our times. A journey that blends the personal with business, and the self with ‘the other’. And that is only even more urgent and illustrated by the challenges that are laid bare by the current pandemic.
For more than four years, we tried to help these professionals to connect to their purpose-soulmates, and empower them to build a purpose-driven business world with resources, tools and networks.
In October 2023, we merged Business of Purpose’s activities into TrendWatching, its parent organization.
About TrendWatching
TrendWatching is one of the world's leading consumer trend firms, empowering business professionals to create meaningful, trend-driven innovations.